Advertisements for therapeutic goods are subject to a number of laws and regulations including the Therapeutic Goods Act 1989 (the Act) and the Therapeutic Goods Advertising Code (no.2) 2018.
‘Advertise’ in relation to therapeutic goods includes:
Any statement, pictorial representation or design that is intended, whether directly or indirectly, to promote the use or supply of the goods, including where the statement, pictorial representation or design:
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is on the label of the goods; or
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is on the package in which the goods are contained; or
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is on any material included with the package in which the goods are contained
Any promotional material or activity is considered advertising, not just the label and packaging. Be aware that the following can also be considered:
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websites, blogs and other content on the internet
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consumer magazines/newspapers
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TV, radio, cinema
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billboards, public transport
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leaflets, flyers, brochures, catalogues and letterbox drops
In general, advertising must promote the quality and safe use of the product. Advertising must not be socially irresponsible, or mislead or deceive the consumer. Also, the sponsor must not advertise the subject goods for an indication other than those included in the ARTG.
You can find more information on advertising requirements on the Advertising Hub.