TGA works with delivery services to remove unlawful vape advertising

The Therapeutic Goods Administration (TGA) has issued a clear warning to online delivery service providers not to breach Australian laws regarding the supply and advertising of vaping goods.

Following complaints of unlawful promotion and sale of vaping products on food delivery platforms, the TGA has successfully worked with 2 well-known companies to identify and remove non-compliant material. This action demonstrates the important work of the TGA across the compliance and enforcement spectrum.

“The TGA takes all reports of non-compliance seriously,” said Professor Anthony Lawler, head of the TGA. “Our priority is protecting the Australian community, including by reducing the risk of young people being exposed to or accessing illicit vaping products online.”

Under the Therapeutic Goods Act 1989, advertising vapes directly to the public is prohibited. Vapes can only be sold through pharmacies, and it is unlawful for tobacconists or convenience stores to supply any kind of vaping good, with or without a prescription.

The TGA actively monitors, detects and disrupts unlawful advertising of vaping products. In 2024–25, the TGA requested the removal of more than 13,700 advertisements or online profiles, including over 8,500 related to nicotine and vaping products. Enforcement action is also taken where required, including issuing infringement notices, seizing unlawful goods, and initiating civil or criminal court proceedings.

These compliance efforts, including enforcement action where required, serve as a clear deterrent. They send the message to other businesses and platforms that unlawful advertising of vaping products will be identified and appropriate enforcement action taken.

Non-compliance can result in significant penalties, including fines up to $2.31 million for individuals and $23.1 million for corporations, or up to 7 years in jail. Any organisation or individual with information about unlawful vaping sales is encouraged to report it.

Those seeking assistance with smoking cessation or nicotine dependence should consult their healthcare professional or pharmacist, call the Quitline on 137848 (13QUIT), or download the My QuitBuddy App.

Contact for members of the media:

• Email: news@health.gov.au
• Phone: 02 6289 7400