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Advertising personalised medical devices and equipment

Learn what can and can't be advertised for personalised medical devices. 

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Therapeutic good advertising requirements apply to medical devices, equipment, and products.

Advertisements promote a therapeutic good through a statement, image, or design.

See: Understanding activities that represent advertising.

Medical devices you can advertise

You can advertise to consumers if your medical device is:

What you can’t advertise

Medical devices containing substances listed in Schedule 3, 4 or 8 of the Poisons Standard (except those in Appendix H) can't be advertised.

There are things you can’t say in advertising

References to serious conditions, diseases, ailments and defects are restricted and need TGA approval before use. Using words like "prevent, cure, treat, or diagnose serious conditions" are prohibited.

See: Restricted and prohibited representations in advertising for more information.

Example

Non-compliant advertising example

This advertisement is non-compliant because:

  1. It states or implies that the advertised good is effective in all cases, or a guaranteed cure.
  2. It refers to a serious conditions and disease. You can only include this with TGA approval.
  3. It states or implies that another device is ineffective or harmful
  4. Health professionals or medical researchers can not endorse products in advertisements.
  5. It includes the phrase ’TGA approved’.
  6. Does not contain the mandatory statements:
              -  Always follow the directions for use.
              -  Always read the label and follow the directions for use.

This image is an advertisement for therapeutic insoles by a company called BeanzInsoles. The ad is presented as a sponsored social media post. Here's a detailed description of its contents:

  1. The top of the image shows the company logo (a blue circle with a foot icon) and name "BeanzInsoles".
  2. The main text introduces their product: "Our therapeutic insoles are designed for your foot and will provide:"
  3. Three bullet points are listed, each numbered:
    1. "Optimal arch support guaranteed to reduce pain for life"
    2. "Relief from pain associated with arthritis"
    3. "Effective pain relief, unlike other devices that may cause harm"
  4. The central part of the image shows a bare foot hovering above a blue and yellow insole. The insole appears to have multiple layers and a contoured shape.
  5. Below the image, two additional selling points are listed: 4. "Designed by podiatrists" 5. "TGA approved"
  6. At the bottom, there's a website URL: "BEANZINSOLES.COM.AU" and a "Learn More" button.
  7. The overall design uses a mix of blue and white colours, with red numbering for the bullet points.

This advertisement emphasises the medical benefits and professional design of their insoles, targeting individuals with foot pain or arthritis.

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