Is your advertising for therapeutic goods compliant?

Before you advertise therapeutic goods, it is your responsibility to ensure the advertising complies with the legislative requirements specified in the Therapeutic Goods Act 1989 (the Act).

The Act includes criminal and civil offence provisions. Not complying with advertising requirements is an offence, including consumer advertisements that do not comply with the Therapeutic Goods Advertising Code (the Code). The Code sets out a range of requirements to ensure advertisements are socially responsible and do not mislead or deceive the consumer. Advertisements also need to comply with other relevant laws (e.g. the Competition and Consumer Act 2010).

This checklist may assist you in assessing your consumer advertising for compliance with the Act and Code requirements. It does not apply to labels, consumer medicine information or patient information leaflets.

The checklist should be used in conjunction with the Act, the Code and published guidance that assists advertisers understand and apply the requirements of the Act and the Code.

The checklist is currently being updated. Please check back again later for the newest version. We thank you for your patience.