Before you advertise therapeutic goods, it is your responsibility to understand the legislative requirements.
Advertisements are required to comply with the advertising requirements set out in the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code.
- Therapeutic goods advertising and ASX announcementsGuidanceComplying with the advertising rules for therapeutic goods while meeting continuous disclosure obligations.
- The Advertising Code and naming therapeutic goodsPageGuidance on the 2021 Therapeutic Goods Advertising Code and naming of therapeutic goods.
- Therapeutic goods advertising: Ensuring 'natural' claims are not misleadingGuidanceGuidance on how advertisers can use terms such as 'natural' without misleading consumers.
Advertising specific products and services
- General requirements for advertising personalised medical devices to consumersGuidanceInformation on the requirements for advertising personalised medical devices to consumers.
- Advertising therapeutic goods with COVID-19 testing advicePageThis fact sheet explains how sponsors and advertisers of therapeutic goods can legally include statements about COVID-19 testing in their advertising.
- Advertising prescription medicine Ozempic (semaglutide) is prohibitedPageOzempic is a prescription only medicine and cannot be advertised to the public.
- Advertising nicotine vaping products to the Australian publicGuidanceInformation on how pharmacies and pharmacy marketing groups can legally advertise nicotine vaping products.
- Advertising: when cosmetics are regulated as therapeutic goodsPageExamples to help illustrate areas of non-compliance in advertising cosmetics.
- Advertising for health servicesGuidanceAdvertising for services that inherently involve therapeutic goods, need to comply with the legislative requirements.
- Preparing education materials and advertising for pain relief productsPageGuidance for sponsors and advertisers in the context of the up-scheduling of codeine.
- Guidance on mushroom productsGuidanceWhen mushroom products are likely to be considered foods or therapeutic goods under the Act.
Advertising to health professionals
- Advertising to health professionalsGuidanceHow to direct therapeutic goods advertising exclusively to health professionals so that the consumer advertising requirements do not apply.
- Advertising therapeutic goods that are only sold to health professionalsGuidanceFact sheet explaining how advertisers can make it clear in publicly available content that a therapeutic good is only available to health professionals.
Social media advertising
- TGA social media advertising guideGuidanceThis guide is designed to help advertisers apply the legislative requirements for advertising therapeutic goods on social media platforms.
- Advertising: Sample social media acceptable use policyGuidanceWe have published a social media acceptable use policy that advertisers can use on their digital platforms.