Before you advertise therapeutic goods, it is your responsibility to understand the legislative requirements.
Advertisements are required to comply with the advertising requirements set out in the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code.
- Therapeutic goods advertising and ASX announcementsGuidanceComplying with the advertising rules for therapeutic goods while meeting continuous disclosure obligations.
- The Advertising Code and naming therapeutic goodsPageGuidance on the 2021 Therapeutic Goods Advertising Code and naming of therapeutic goods.
- Therapeutic goods advertising: Ensuring 'natural' claims are not misleadingGuidanceGuidance on how advertisers can use terms such as 'natural' without misleading consumers.
Advertising specific products and services
- Advertising personalised medical devicesGuidanceUnderstand the rules for advertising therapeutic goods to consumers
- Advertising therapeutic goods with COVID-19 testing advicePageThis fact sheet explains how sponsors and advertisers of therapeutic goods can legally include statements about COVID-19 testing in their advertising.
- Advertising prescription medicine Ozempic (semaglutide) is prohibitedPageOzempic is a prescription only medicine and cannot be advertised to the public.
- Advertising health servicesGuidanceAdvertising for services that inherently involve therapeutic goods, need to comply with the legislative requirements.
- Advertising health services and cosmetic injections: frequently asked questions and answersPageFind out answers to frequently asked questions about advertising cosmetic injection services and our guidelines.
- Preparing education materials and advertising for pain relief productsPageGuidance for sponsors and advertisers in the context of the up-scheduling of codeine.
- Guidance on mushroom productsGuidanceWhen mushroom products are likely to be considered foods or therapeutic goods under the Act.
- Advertising guidance for businesses involved with medicinal cannabis productsGuidanceComplying with therapeutic goods advertising requirements.
- Advertising guidance for businesses involved with intravenous (IV) vitamin and related therapiesGuidanceThis guidance assists providers of IV drips to understand how to comply with the therapeutic goods advertising requirements in Australia.
- Regulation of sport supplements in Australia: information for importers and sellersGuidanceFind out how to be compliant if a sport supplement product you are importing, supplying or advertising is a therapeutic good.
Advertising to health professionals
- Advertising to health professionalsGuidanceHow to direct therapeutic goods advertising exclusively to health professionals so that the consumer advertising requirements do not apply.
Social media advertising
- TGA social media advertising guideGuidanceThis guide is designed to help advertisers apply the legislative requirements for advertising therapeutic goods on social media platforms.
- Advertising: Sample social media acceptable use policyGuidanceWe have published a social media acceptable use policy that advertisers can use on their digital platforms.
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