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Complying with advertising requirements

12 November 2020

This section informs advertisers, including manufacturers, pharmacists and health professionals, of their responsibilities when advertising therapeutic goods.

All therapeutic goods advertising is subject to the requirements of the Therapeutic Goods Act 1989 (the Act) and the Therapeutic Goods Regulations 1990 (the Regulations).

For those therapeutic goods that can be advertised to the public, advertising must comply with the requirements of the Act and the Therapeutic Goods Advertising Code (the Code).

Please refer to the Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG) and additional guidance to help advertisers comply with the Code.

  • General advertising requirements

    Some fundamental requirements apply to advertising all types of therapeutic goods.

    In this section we'll help you consider how to say your product is included in the ARTG without saying 'TGA approved', ensure your ad is accurate, truthful and not misleading, deal with product comparisons, maintain consistency with information in the product's ARTG entry and support the safe and proper use of therapeutic goods.

    We also discuss the use of endorsements and testimonials in advertising, references to scientific or clinical information, advertising lawfully to children, offering authorised sample products and alignment with public health priorities.

  • Restricted and prohibited representations

    Limitations apply to the use of certain representations, including serious forms of a disease, condition, ailment or defect, which require approval from the TGA to be used in advertising.

    This section includes information about representations which are considered restricted or prohibited and how to request TGA approval to use these representations.

  • Mandatory statements and product details

    Medicines, devices and other therapeutic goods require particular statements and product details to be included in advertising.

    These provide information about the product, warnings about the product's use and guidance for consumers to seek assistance if required.

  • Requirements for specific product types

    Some additional requirements apply to advertising particular types of therapeutic goods.

    This section includes details of these requirements for prescription-only and pharmacist-only medicines, complementary medicines, vitamins and minerals, weight management products and sunscreens.

  • Advertising for health services

    Advertising for services that inherently involve therapeutic goods, need to comply with the legislative requirements for advertising therapeutic goods as well as any requirements governing the advertising of services.

    This section provides guidance on how to legally promote health services administering or prescribing cosmetic injectables, medicinal cannabis, compounded medicines, vaccines, biologicals and disease education.

  • Advertising to health professionals

    Most of the regulations for advertising therapeutic goods apply only to those targeting consumers.

    This section explains how to direct therapeutic goods advertising exclusively to health professionals so that the consumer advertising requirements do not apply.