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Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG)

Guidance for advertisers

8 October 2020

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Advertising and endorsements

This guidance is based on the advertising requirements in the Therapeutic Goods Act 1989 (the Act), including the advertising changes that came into effect on 6 March 2018. It has been further updated to provide specific information on advertising biologicals and to also include more background information on advertising requirements.

Advertising to the public must also comply with the Therapeutic Goods Advertising Code. The current version, the Therapeutic Goods Advertising Code (No.2) 2018, came into effect on 1 January 2019. To assist advertisers, we have also published guidance material on the Code: Complying with the Therapeutic Goods Advertising Code (No. 2) 2018.

You are not permitted to refer to TGA, use a government logo, or imply that any government body (including a foreign government agency) endorses a therapeutic good in any advertisement to the public.

Implying government approval

Do not make reference to government agencies (domestic or foreign), including TGA, in any advertising or promotional material as this potentially implies endorsement by that agency. This includes:

  • statements such as 'TGA approved' or 'Government endorsed'
  • using the TGA logo or the Commonwealth Coat of Arms
  • statements that a therapeutic good is 'included in the ARTG by the TGA', 'registered by the TGA', 'TGA listed' or similar.

Advertising ARTG entry

The ARTG contains information about therapeutic goods that can be commercially supplied in Australia.

We encourage you, as the advertiser, to provide the public with a product's ARTG details.

However, you are not permitted to make a broad statement that a therapeutic good is listed, registered, or included in the ARTG, even where factually correct, unless it forms part of a statement of the ARTG number.

You may use terms such as:

  • For devices: 'Product X is entered in the ARTG, <ARTG number>'
  • For biologicals: 'Product X is included in the ARTG, <ARTG number>'
  • For medicines and other therapeutic goods that are:
    • listed in the ARTG: 'Product X is listed in the ARTG, AUST L <ARTG number>'
    • registered in the ARTG: 'Product X is registered in the ARTG, AUST R <ARTG number>'

You should also be aware of the important differences between TGA classifications for products entered in the ARTG. We classify medicines as registered, assessed listed or listed. It would be inaccurate and misleading to identify a therapeutic good in advertising as a different classification.

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