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Advertising compliance checklist - consumer advertising

Checklist to assist advertisers to assess their consumer advertising for compliance with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code.

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This checklist has been designed to assist advertisers to assess their consumer advertising for compliance with the Therapeutic Goods Act 1989 (the Act) and the Therapeutic Goods Advertising Code (No.2) 2018 (the Code). It does not apply to labels, consumer medicine information or patient information leaflets.

The checklist should be used in conjunction with the Act, the Code and published guidance.

The use of this checklist when assessing a particular advertisement for compliance with the Act and the Code is not a guarantee of compliance or protection from compliance action. However, the TGA will take the appropriate use of the checklist in relation to an advertisement into account as a demonstration of an advertiser’s willingness to comply.

Note: When assessing compliance, advertising must be considered in terms of:

  • the total presentation of the advertisement and the context in which it will appear
  • the likely impact on the reasonable consumer within the target audience for the advertisement

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