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Market research: stage two - quantitative research report
Informing TGA education and communication activities
Research results: Preferred information sources
All stakeholders were asked about their preferred information sources to guide us in determining the best format for materials and to inform our dissemination strategies. Across all groups, there was a clear preference for electronic information available on the TGA website.
Health professionals also indicated a strong preference for receiving information via email alerts. Face to face education and seminars were a popular choice among industry participants.
Social media was not seen as an effective mechanism for distributing TGA information; however, it did rate more highly among younger consumers. Limited use of this medium may be considered for the distribution of targeted information aimed specifically at this audience.