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Market research: stage two - quantitative research report
Informing TGA education and communication activities
Research results: Awareness of therapeutic goods and their regulation
Consumer participants were asked if they know what a therapeutic good is and whether or not they are regulated. Sixty six per cent of participants claimed to be familiar with the term and 71 per cent were aware that therapeutic goods are regulated, with higher levels of awareness among older participants.
It was assumed that health professionals and industry members would be familiar with the term, so they were instead asked if they knew that they either prescribe (health professionals) or supply (industry) items that are therapeutic goods. As anticipated, awareness levels were high: 89 per cent for health professionals and 94 per cent for industry. There were no significant differences between the subgroups of health professionals for this measure.