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TGA external communication and education framework

Priorities and projects 2013-2015

21 December 2012

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Media and issues management

TGA media liaison is managed by the Department of Health and Ageing (DoHA)'s experienced team of media experts in the Media Unit. As with all health regulators, 'hot issues' emerge, often without prior warning, and to ensure the community is accurately informed the media liaison activities must be prompt, efficient and authoritative.

The DoHA Media Unit coordinates appropriate responses and develops communications strategies to manage these issues. This may include media releases, website statements and media liaison. The media services provider works closely with TGA staff in specialist areas, the Principal Medical Adviser and the National Manager in developing responses to issues.

Photo of a newspaper on a laptop keyboard

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