The TGA is placing increased emphasis on two-way communication, and therefore collecting and analysing feedback from stakeholders will play a critical role in ensuring that communications activities are achieving their desired outcome.

The Australian Therapeutic Goods Advisory Council, which has been established under the Blueprint, will provide further advice on communication priorities and strategies and on whether or not the needs and expectations of consumers, health professionals and the therapeutic goods industry are being met.

There will be a number of other measures used - both qualitative and quantitative - to ensure that communication and education activities are successful. Depending on the subject, these may include:

• market research - including surveys, polls and formal feedback
• statistics - such as number of visitors to the TGA Internet site, number of subscribers to TGA information services and number of participants in TGA consultations
• media analysis - using media monitoring services to monitor and analyse media coverage of issues relating to TGA.
• incidental feedback - provided through phone lines, face to face meetings or correspondence.