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Market research: stage one - qualitative research report

Informing TGA education and communication activities

11 February 2014

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Information seeking

We can target communication and educational material more effectively if we know more about why people want information from the TGA. The chart below illustrates what 'triggers' people to look for information from the TGA.

Figure 2: Information triggers

Information 'triggers' for the TGA


Figure 2 data: Information triggers

Industry
  • Information on changes or reforms to the Act
  • Registering products
  • Input from TGA when new activities or fields are being explored such as feasibility studies or clinical trials
  • Requirements or problems with applications, questions from sponsors
  • Preparation and submission of reports and audit responses
  • Competitor listing and news updates
  • New product types or considerations to test the practicality of a new idea
  • Data to support drug testing
  • Events/conferences
  • Consultations
  • Media coverage
  • Adverse events
Community & potential suppliers
  • Advertising claims/mass market promotion of therapeutic goods
  • Access to medicines & devices relating to personal or family health
  • Travelling with medicines
  • Dissatisfaction with a product or results
  • Importing a product
  • Media coverage
  • Adverse events
  • When medicines are no longer available
  • Enquiries about medicines including novel use and product safety
  • Doctors suggesting products in testing phase
Health professionals
  • Recalls & safety alerts
  • New drugs, indications or safety concerns
  • University and professional studies
  • Patient concerns around safety and availability
  • Changes to safety information by international regulatory bodies
  • Data to support drug testing
  • Events/conferences
  • Consultations
  • Media coverage
  • Adverse events
  • When medicines are no longer available
  • Enquiries about medicines including novel use and product safety
  • Doctors suggesting products in testing phase

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