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Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG)

Guidance for advertisers

8 October 2020

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Version history

This guidance is based on the advertising requirements in the Therapeutic Goods Act 1989 (the Act), including the advertising changes that came into effect on 6 March 2018. It has been further updated to provide specific information on advertising biologicals and to also include more background information on advertising requirements.

Advertising to the public must also comply with the Therapeutic Goods Advertising Code. The current version, the Therapeutic Goods Advertising Code (No.2) 2018, came into effect on 1 January 2019. To assist advertisers, we have also published guidance material on the Code: Complying with the Therapeutic Goods Advertising Code (No. 2) 2018.

Version history
Version Description of change Author Effective date
V1.0 Original publication Advertising compliance section and Regulatory guidance team June 2018
V2.0

Additional information about:

  • the advertising regulatory framework
  • advertising different types of therapeutic goods
  • restricted representations
  • activities that represent advertising

Some minor editorial changes have also been made

 Advertising compliance section and Regulatory guidance team July 2018
V2.1 Minor editorial changes to reflect the making of the Therapeutic Goods Advertising Code (No.2) 2018 (the Code) and the inclusion of the Pricing Information Code of Practice at Schedule 4 of the Code from 1 January 2019. Advertising Education and Assurance Section November 2018
V2.2 Updated Advertising vaccination services and vaccines Advertising Education and Assurance Section November 2019
V2.3 Changes to the information about advertising pre-approvals Advertising Education and Assurance Section November 2019
V2.4 Updated Cosmetic medicine interface Advertising Education and Assurance Section December 2019
V2.5 Changes to reflect the requirement for advertising pre-approval in specified media ending on 30 June 2020 Advertising Education and Assurance Section July 2020
V2.6 Initial changes for complaints handling process improvements Advertising Education and Assurance Section August 2020
V2.7 Changes to restricted representation guidance, including reference to approval checklist Advertising Education and Assurance Section October 2020

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