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Advertising to the public

Complying with the Therapeutic Goods Advertising Code (No. 2) 2018

16 July 2020

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Schedule 2 - Advertising to children

Guidance on specific Code provisions

The numbering of the sections corresponds to the numbering of the Code provisions for ease of cross-reference. However, this guidance does not cover all sections of the Code so the numbering may not be sequential.

1 Goods that may be advertised to children

Certain therapeutic goods may be advertised to children over the age of 12 years. These are goods where the likely audience could be expected to have the maturity to make responsible decisions in relation to the advertised goods.

However, advertising must never be directed to children under the age of 12 years. Media clearly directed to young children, such as childrens' magazines and childrens' television programs, must not include advertisements for therapeutic goods.

See also section 19 - Advertising to children.

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