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TGA stakeholder survey 2017

26 April 2018

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Methodology

A survey of stakeholders of the TGA was conducted in July 2017. Key stakeholders identified through TGA mailing and client listings were invited to log in to an online survey and provide feedback across a range of service areas.

The survey was developed by the TGA in conjunction with the Market Research Unit. The final methodology for the survey, including the questionnaire, was approved by the Australian Bureau of Statistics Statistical Clearing House in 2016. The 2017 survey replicates the 2016 survey, allowing identification of trends across years.

Key focus areas for the survey were:

  • Reputation and trust in TGA;
  • Risk management;
  • Communications and information;
  • TGA information website;
  • TGA Business services website;
  • SME Assist; and
  • TGA Consultations and events.

The survey was open from 3 July 2016 until 21 July 2017. During the survey period potential participants were invited to participate via an individualised email. To encourage participation, non-respondents were issued with up to three reminder emails throughout the survey period.

A total of 21,214 unique emails were sent an invitation to the survey. Response rates are outlined in Figure 1 below.

Figure 1: Response rates

21,214 Invites issued, 3,732 Invalid, 2,928 Survey Log-ins, 2,535 Valid Sample, 12%

As outlined above, 3,732 emails were identified as invalid. Amongst the valid group of emails in the sample (n=17,482), 2,928 survey log-ins were recorded, with 2,535 providing valid responses to the survey. Based upon the invitation numbers, the final response rate for the survey is 12% (or 15% based upon the known valid sample of 17,482).

Data was downloaded directly from the Qualtrics survey host site in .xls format. Analyses were conducted in Microsoft Excel. Analyses consisted of basic cross tabulations across all question sets and major variables of interest and comparison of results (where available) with the previous survey conducted in 2016.

A feature of the survey design was to allow all respondents to opt out of individual questions or progress through the survey without answering all questions. Where possible, questions were not compulsory, allowing for no response to be provided. Whilst minimising survey drop outs, this structure has implications for the data that results from the survey, with varying levels of completion applicable to each question in the survey. Analyses in this report are based upon only those participants who answered each question, excluding those who did not answer.

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