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Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG)

Guidance for advertisers

8 October 2020

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Handling of advertising complaints

The TGA's framework for handling complaints about the advertising of therapeutic goods is currently under review. Updated information about the framework will be published once the amended framework is complete.

This guidance is based on the advertising requirements in the Therapeutic Goods Act 1989 (the Act), including the advertising changes that came into effect on 6 March 2018. It has been further updated to provide specific information on advertising biologicals and to also include more background information on advertising requirements.

Advertising to the public must also comply with the Therapeutic Goods Advertising Code. The current version, the Therapeutic Goods Advertising Code (No.2) 2018, came into effect on 1 January 2019. To assist advertisers, we have also published guidance material on the Code: Complying with the Therapeutic Goods Advertising Code (No. 2) 2018.

Effective handling of complaints enables advertisers of therapeutic goods to comply with legislative requirements, be socially responsible and assist in delivering good health outcomes. The Therapeutic Goods Administration (TGA) is the body responsible for handling complaints about the advertising of therapeutic goods to the public under the therapeutic goods legislation.

Lodging a complaint

Anyone may lodge a complaint about an advertisement for therapeutic goods. All complaints are treated in confidence unless the complainant consents to the release of their personal details. We also accept anonymous complaints.

To lodge a complaint about an advertisement, please use our online advertising complaint form.

If you require support to complete this form, please call 02 6232 8757.

When a complaint is lodged, the following details should be included where possible:

  • the name of the advertiser
  • a copy of the advertisement
  • where and when you saw or heard the advertisement (e.g. the name of the publication and the date it was published)
  • details of what it is about the advertisement that the complainant finds unacceptable

See commonly recorded breaches of the Act and the Code as a guide.

You can find more information about how we may use personal information received in a complaint on the Privacy page of the TGA website.

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