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TGA stakeholder survey 2018

20 December 2018

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Engaging with the TGA through Facebook

Gauging the potential usefulness of Facebook as a channel for communication of TGA messaging and information highlighted a mixed response (Figure 67). Most commonly, responses show that stakeholders would be either Very unlikely (36%) or Unlikely (18%) to find this service useful, with substantially fewer responses highlighting they would be either Likely (16%) or Very likely (6%) to find this service useful. Retailers (38% Nett likely), Pharmacists (35%) and Complementary healthcare practitioners (66%) all show relatively high likelihood of finding Facebook communications useful (Table 53).

Figure 67: Facebook communication - Useful likelihood (%)
Pie chart - Facebook communication - Useful likelihood: 6% Very likely, 16% Likely, 24% Possibly/not sure, 18% Unlikely, 36% Very unlikely

N=1857

Table 53: Facebook communication - Useful Likelihood

The TGA is exploring the option of creating a Facebook page to communicate important messages. How likely is it that you would find this service useful? Facebook engagement (%)
Stakeholder group Nett unlikely Possibly Nett likely N
Medical products industry 55 24 21 1293
Health professional 55 17 28 155
Retailer 43 20 38 56
Government 62 28 11 47
Academic 48 32 20 60
Media 0 0 100 1
Other 53 25 22 240
Medical products industry
Product sponsor 55 25 20 810
Product manufacturer 56 20 24 335
Reg affairs consult 52 27 21 92
Ind assoc'n rep 38 25 38 8
Other 51 27 22 45
Health professionals
Pharmacist 35 30 35 20
Medical practitioner 84 6 9 32
Nurse 64 7 29 14
Comp healthcare practitioner 21 14 66 29
Dental practitioner 50 17 33 6
Other 60 23 17 53

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