You are here
TGA consumer survey 2018
Awareness of the TGA
Overall, two in three consumer participants highlight that they were aware of the TGA prior to the survey (Table 14 and Figure 8). This level varies markedly across the two sample sources, with 94% of those in the Opt-in sample highlighting awareness contrasting with much lower awareness amongst the Panel based sample (51%). This large difference reflects the nature of the two samples, with the Panel based sample representing a more randomised cross section of the Australian adult community than that reflected in the self-selecting Opt-in sample.
Table 14: Heard of the TGA
Awareness is strongly associated with age. Those in the older age groupings are far more likely to highlight awareness than younger groupings. This measure is strongly influenced by the sample source, with those in the Panel based sample strongly driving the overall pattern of lower recognition amongst younger groupings (Figure 9 and Table 16). In comparison amongst the Opt-in sample, awareness was observed at more than 80% amongst all age groupings.
Table 15: Heard of the TGA by age
|75 or older||76.3||23.8||80|
Table 16: Heard of the TGA - Age and Sample source - Yes (%)
|75 or older||60||95||76|
Awareness of the TGA amongst the overall sample is similar across genders (Table 17). This pattern is not consistent across sample sources, with a marked difference evident for the population (Panel) based sample (Male awareness: 56%; Female: 45%; Figure 10 and Table 18).
Table 17: Heard of the TGA by Gender (%)
Table 18: Heard of the TGA - Gender and sample source - Yes (%)
Overall awareness of the TGA across the combined sample is highest in Capital city and Regional/Rural/Remote areas (Table 19). However, amongst the two sample sources there are marked differences, with universally high awareness above 90% across all location variables in the Opt-in sample. This reflects the nature of this sample, with self-selected participation strongly predicated on pre-existing knowledge of the organisation.
In contrast, the more representative population (Panel) sample shows highest recognition within Capital cities (58%) when compared to both regional city/town (32%) and Regional/Rural/Remote locations (38%; Figure 11 and Table 20).
Table 19: Heard of the TGA by Location
Table 20: Heard of the TGA - Location and Sample source (%)