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Advertising: Guidance for advertisers

26 October 2018

Advertisers (including sponsors, manufacturers, importers, pharmacists and health professionals) need to be aware of their responsibilities when advertising therapeutic goods to the public. Advertisers should make themselves familiar with the following materials before advertising therapeutic goods in Australia.

The Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG)

The Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG) provides information to advertisers about:

  • advertising compliantly under the regulatory framework
  • the requirements for advertising different types of therapeutic good
  • approvals that are needed before advertising
  • enhanced sanctions and penalties for non-compliant advertising
  • the kinds of activities that represent advertising
  • advertising therapeutic goods with related services
  • advertising specific types of therapeutic goods
  • advertising interface products
  • the handling of advertising complaints

Restricted representations

A restricted representation is any reference expressly or by implication, to a serious disease, condition, ailment or defect which is generally accepted to be:

  • not appropriate to be diagnosed and/or treated without consulting a suitably qualified health professional; and/or
  • beyond the ability of the average consumer to evaluate accurately and to treat safely without regular supervision by a qualified health professional.

Application for approval to use a restricted representation in advertising
Form to apply for approval to use a restricted representation in advertising

Restricted representations
Detailed information on the use of restricted representations in advertisements

Notices of approved & permitted restricted representations
These are the written notices of approval or permission for the use of restricted representations in advertising therapeutic goods to consumers


Requirements for pre-approval fact sheet
Advertisements for medicines require pre-approval before they can appear in 'specified media' (such as television, radio, magazines and newspapers)

Application for approval of advertising for medicines
This form is for applying for the approval of advertisements in specified media to which Division 2 of Part 2 of the Therapeutic Goods Regulations applies

For additional educational tools and fact sheets to help you understand your advertising requirements, see Advertising basics, general information and enquiries.

Other guidelines

Advertising to the public: Complying with the Therapeutic Goods Advertising Code (No. 2) 2018
This guidance is designed to be read in conjunction with the Code and its Explanatory Statement to provide further information about the understanding, interpretation and application of the Code provisions

Guidelines for advertisements for medicines containing Schedule 3 substances
This guidance is for those interested in the advertising of pharmacist-only medicines